Our company was born with the purpose of offering innovative alternatives in products and services that satisfy the needs and expectations of consumers, awakening emotions and sensations, under criteria of social responsibility.

From a very young age and their desire to get ahead, led the Avellaneda family to undertake different business initiatives in different trades, which allowed them to develop their entrepreneurial skills and establish successful business relationships.

The Avellaneda family is an example of innovation and a vision for the future. Thus, in 1988 created in Bogotá - Colombia, what is known today as the Winintersa Holding Group, which groups together a long list of international businesses and is currently considered one of the most important, successful and most projected companies in the region.